Business

My Worst (And Best) Weekend Yet

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Friday night, I played for the first time at Brett Favre’s Steakhouse.  I’m not sure if was it bad luck, or (NSFW) The Viking Curse, but for the first time in the 3-4 years I’ve been using it, my Numark CDN-88 Dual-Deck CD Player decided that it wanted the night off.  I couldn’t understand why, but songs would pause for seemingly no reason and with no warning, and the deck would totally lock up mid-song.  The only remedy was to eject the disc, and start over on the other side, which worked just great, until I tried cuing up another disc of course.  Normally, I would have caught something like this during dinner, when music isn’t quite as critical as it is at dance time, but I had been playing some CDs that the bride and groom made for me that didn’t require cross-fading between them, so the problem never had an opportunity to show itself.

The first time the system went down, I thought it was a fluke, figured out how to unlock the unit, and kept going, hoping it was just some mistake I had made.  Not 4 songs later, it happened again.  I rewired my electrical, checked all my other cables, and gave it one more run.  During that first song, it went down a third time.  I had enough.  It was time to call in for reinforcements.   I called Dave, and he left the job he was at, and ran me a Numark CDMIX-2 which is nice, but as the reviewers on Amazon will tell you, it has a few problems of it’s own.

The family had prepared an amazing video collage of various football players and coaches that used TV news footage out-of-context, offering the couple marriage advice.  This was, by far the most creative and elegant use of a projector I had ever seen at a wedding.  I did not, however, know how poorly the hall’s sound system would perform with the audio, making it nearly inaudible for everyone in attendance.  I was unprepared to wire in any laptop without an external audio interface, so we ended up playing the video without sound, which was a such a major disappointment to me, I can only imagine how the bride, groom, and creator felt.

After the grand march, when I had a working CD player, there were a few minor hiccups, admittedly due to by lack of experience with the player, but overall we rocked the party hard.  My confidence and heart were down in the balls of my feet, but for the most part, everyone who stuck it out with me seemed to have a great time.  I even got a few compliments on how quickly I was able to get up and running and how well the party went thereafter, but it couldn’t erase the deep disappointment I felt from the earlier issues.

One of the major disadvantages of my business model and exclusive partnerships (I only take jobs from Action DJs and Monty’s Magic, and I always rent equipment from Action DJs or Camera Corner as a backup) is that my hands are typically tied when it comes to “making it right”.  If the job was booked through Action, my preferred method, I typically don’t get paid until after I return the rented equipment, and as a general rule, I won’t carry cash out of town any time I’m traveling, business or not.  Regardless, I felt that I owed something to the bride and her family, whether or not the problems that night were the fault of me, Action, or the venue, or whether they were just bad luck.  Sure we made our best efforts to correct the problems, but that doesn’t change the fact that I couldn’t play music for 15 minutes, and someone’s hard work wasn’t given the time and attention it deserved.

In a feeble attempt to mend the wounds, I gave both the bride and her father my card and offered them 4 hours of my time at no charge for any future event, and I hope they take me up on it.  They were both courteous and assured me that they understand the problem wasn’t my fault and that I handled it well, but that just isn’t good enough for me.  I want them to be awed and amazed.

I left Bret Favre’s Steakhouse not knowing the cause of my problems, cursing the Vikings, and praying that my equipment would work the following night at Stone Harbor Resort.  ( to be continued… )

ThePirateBay.org hacked… Isn’t it Ironic?

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According to CNET, popular “filesharing” website The Pirate Bay has been taken down after falling to an SQL injection attack that leaked the username, password, e-mail address, and IP addresses of 4 million of their registered users.  The site went down today for about 2 hours, I assume to attempt to fix the vulnerability.

While this list of “the internet’s most wanted” would probably sell for several million dollars, a few sources (1, 2, 3) are claiming that the attack was meant to educate, and they have no intent to sell the information they gathered.

Leaving aside my opinions on file sharing and looking only at the legal ramifications of downloading copy written software, photos, and videos, you’d think that users would want to cover their tracks a little bit.  While I don’t expect everyone on the internet to understand how to set up a proxy server, or more importantly, how to build a proxy server…  but you’d think they’d be smart enough NOT to create an account containing personal information on a site that aids their illegal activity.  ThePirateBay is fully functional without creating an account, so somebody please tell me what benefits you get for giving away your information!  Even if there is a good reason, why wouldn’t you just use someone else’s password?

Twitter is… Making Money?

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So Twitter has just dropped a bombshell, one that I should have seen coming long ago. I first found out about the @earlybird account from the writers at Twittown. They said it just as well, or better than I can, so I’ll just share their text:

Twitter pulled back the lid this week on their latest monetization mechanism, one that has bargain-minded tweeple all abuzz with excitement – a Twitter account, called @earlybird, which will tweet exclusive Twitter-only offers to followers about time-sensitive events, deals, and sneak previews. Twitter will be partnering with selected advertisers and channeling their Twitter-only offers, via retweets, through the @earlybird account.

… …

It’s important to note that Twitter itself isn’t playing a part in crafting any of the deals offered through the @earlybird account, and they’re not originating any tweets themselves. It’s not a pay-per-tweet system, but rather, a system in which advertisers, if chosen by Twitter, can choose to pay the microblogging platform to retweet tweets that they’ve already made. Twitter isn’t creating any content here, and they’re barely doing any heavy lifting to get @earlybird up and running, yet it’s likely that they’re going to be raking in some serious cash.

No crap they’ll be making some serious cash, I WANT IN THE PROGRAM! Deal hunters will be in love with this account and (depending on pricing of course) business would be unbearably short-sighted to pass up an offer for this system. Whether trying to clear “stuck” inventory, to discounting a typically high-margin product, a single RT by @earlybird could rake in 20,000 impressions BEFORE considering search traffic, web-page imbeded tweet streams, and potential RTs from users. The key, however; to the success and proliferation of @earlybird will be in their ability to provide quality content to their followers. Just because the account is run by twitter doesn’t mean it’s above the guidelines of any other account. If they send out too much garbage followers will disappear, effectively destroying the value of placing adds with @earlybird.

What I Learned at #NNSMB

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As previously announced, I spent the majority of yesterday morning at Titletown Brewing, representing @CameraCorner at the New North Social Media Breakfast.  I had a great time and got the opportunity to meet a lot of great, influential people that I’ve been following online for months.  I also had the opportunity to share my personal goals for Camera Corner, and learn quite a bit about what other businesses are doing in the social media market.  Abby Gutowski compiled a list of tweets related to the event, but the real benefits of the event came to me after the formalities were finished.

I’m constantly questioning whether my online efforts are paying off, as the hard number that I am able to tie to my online efforts equates to far less than a single percentage of our revenues, and when I compare that number to what is produced with print adds in the Sunday paper, you’ve gotta admit that social networking doesn’t seem to be worth the time.  It turns out that several of the others at the event have seen similar results.  Sometimes I just need a little reminder that a social network, whether online or in real life, doesn’t always produce instant results, but keeps a name fresh.

For me, it is easy to engage in conversation online, but in person, I’ve developed what my girlfriend has come to call “performance mode” or “sales mode”, which I have always denied until now.  As Ross said on one of his video blogs, there is a difference between talking with someone, and talking at them.  This is exactly what Trisha has told me on many occasions, and it is something that I certainly want to work on controlling more so it doesn’t get me in trouble.

I made some comments “in performer mode” that some people have taken an offense to regarding online privacy.  I have talked with a few of the offended parties, and for the most part smoothed everything over, but I still stand behind the message I was trying to convey.  Perhaps I blew up the story a little bit, but my intention was to convey a message with a strong emotional tie…  I heard some of the comments in the room, stalker was one of them, and that was exactly the message I was trying to convey at the time.  Your social networking activity, if not locked down properly, is an open door for anyone to stumble upon.  Why wouldn’t a hiring manager take a peek at what is available about you online?

I do think I was slightly misquoted, I believe the statement “Search results don’t lie” was attributed to me somewhere, and I just want to set the record straight…  If I said it, I retract it…  Search results are only as good as the content out on the web.  If you haven’t already seen Chris Hecker’s rant about media outlets, I highly recommend you check it out now!

Bye, Bye, LaLa

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At about 3:00 this morning I got an e-mail from my favorite web service, LaLa, saying that as of May 31, they will be offline.  Hopefully Apple does something to replace this service, or I’m going to need to start approaching artists for free demo releases…  You may remember a few days ago when I listed LaLa as my primary source of new music.

DRM free + on-demand full song preview = epic win!

Sleep Deprived

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So Ben came over so we could record the commentary on that wrestling show, and we were up until 3:00 in the morning talking about business, marketing, branding, and how the web interacts with it all.  I love a long, discussion between two minds whether or not they agree on all fronts.  While we didn’t see eye to eye on every topic, that was the joy of the conversation, leading us both to learn a lot of new information in a short amount of time.

After I wrap up the video production, it will go up somewhere on YouTube as a series of “ACW Internet Quickies”.  Just don’t hold me to too high of standards…  I was working with full-auto cameras, a camera operator that has never even HELD a camera before, no sound equipment, and a whopping $0 budget.  As I make more videos, I am getting more and more comfortable working with editing software, so hopefully I’ll get to do another shoot sometime soon and I can keep these videos coming.

Eventful Weekend

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Earlier I had discussed how I would be going to my first prom this weekend, and it turned out to me more eventful that I had originally planned.  For one, this was the first time i had worn my Tuxedo this year, and I was unaware that my stain was so poorly stained, so I headed out to Du Bois for a new shirt, and a pair of shoes, as I figured they could use an upgrade too.  Then I had an idea.

To hit such a fresh, young market, I should try to engage with them more, meet them in their world, and show them that an “old guy” like myself is still cool.  To make it to the job on time, I had to leave by 6:00, and at about 4:30 I got the idea for my new business card (I’ll post it after I get an artist to touch it up a little).  On one side, it’s a fairly simple card design, based lightly on the top of my homepage.  On the other, it says: “Taking requests by Tweet or Text, @WautierEnt or 920-471-4627“.  It worked!  I gave out about 30 cards, all to clients that will probably be having parties over the next 4 months, and I received a few texts, proving my CTA worked (about 7% conversion).  Furthermore, I was able to connect with some old friends, teachers, and even a few family members that were in attendance while putting on a decent show.  While it wasn’t technically my strongest night, it was certainly a learning experience, and a whole new audience to play to.

On Sunday, we were off to Milwaukee to see Ingrid Michaelson perform live at the Northern Lights Theater.  This venue was much more comfortable than Turner Hall, where Trisha and I had previously seen Ingrid’s show, but also didn’t seem to have quite the same atmosphere either.  For those of you who aren’t familiar with Ingrid, she describes herself as someone who “makes music…  I had a song in an Old Navy commercial in 2007…”  While the majority of her songs are sappy love songs and I take all kinds of heat from the guys over it, she is by far the funniest musician I have ever seen, ranking up there with Weird Al and Richard Cheese in my book even though the laughs are generated through in a totally different way.

We also stopped at The Oriental Theater to see a limited showing of The Runaways.  It was a decent movie, but I wouldn’t go out of my way to see it again…  There were many graphic scenes of drug use and sexual activity, seeming gratuitous at times.  Other than that, there’s nothing for me to pick on, other than  that it wasn’t overly memorable.

Sell Those Gift Cards

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UK news source, The Guardian, is reporting that big-box electronics warehouse Best Buy made a profit of $19 million last year, solely on the unused gift cards that have expired.  Anyone interested in buying a DJ gift certificate?

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